BEN LEONARD

Brand Rescue Mission

In 2019, Beast Gear was the leading strength and conditioning ecommerce brand in the UK and Europe. Founder Ben Leonard sold the brand in the first European ecom aggregator deal. Five years later, with the brand in tatters, Ben is back to turn it around and share the journey with you, in radical detail.

Watch me turn around the brand I sold and then bought back

Watch as I document - in radical detail - the recovery of Beast Gear, the strength and conditioning brand I sold in 2019 and bought back in Jan 2025.

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